Attorney General Eric Schneiderman announced today a $45 million settlement with Sketchers USA, the makers of the Shape-Up and Tone-up shoes which promised to whip walkers legs into tip-top condition merely by traipsing along.
“This settlement forces Skechers to ‘shape up’ by ceasing to make unsubstantiated health and medical claims for their so-called toning shoes. New Yorkers who purchased these shoes as a result of Skechers’ deceptive marketing practices will now be eligible for refunds,” Mr. Schneiderman said. “A fair market only exists when there are no false marketing claims that give one company an unfair advantage over the competition. Corporations will not be allowed to mislead consumers into spending their hard-earned money on products that promise what they can’t deliver.” Read More