
City Announces ‘Citi Bike’
Earlier today, flanked by Department of Transportation Commissioner Janette Sadik-Khan and MasterCard CEO Ajay Banga, Mayor Michael Bloomberg unveiled the new corporate sponsors of the city’s upcoming bike share program. And, as you might expect from Mr. Banga’s presence and the program’s name, “Citi Bike,” the two sponsors will be Mastercard and Citibank.
The bikes themselves will be branded with Citibank’s logo and colors, an attribute Ms. Sadik-Khan compared to other signature hallmarks of life in New York City. Read More