He may be an heir to the Coors brewing family, but Colorado congressional candidate Joe Coors is not actually a glass of cool, refreshing beer. In case anyone was confused about this, Mr. Coors makes the distinction crystal clear in his first campaign commercial.

“I’m Joe Coors, I’m not a beer and I approve this message,” Mr. Coors says at the end of his ad.

To make the contrast completely clear and visually illustrate the difference between himself and beer, Mr. Coors appears in the ad standing next to a giant-sized frothy glass of brew. Read More