web ads

The organization opposing Question 1 sent out personalized mailers this week and plans to run a user targeted web advertisement on Boston.com Monday, according to a spokesman for the campaign.

Both the mailer and Monday's ad are designed to inform voters how much Question 1's success would cost specific cities and towns.

Steve Crawford, a spokesman for the Coalition for our Communities, told PolitickerMA.com Sunday that every mailer was personalized to use the recipient's name and his or her city or town. On the back of the mailer, the mailer displays how much that city or town's local aid would be cut if Question 1, the ballot measure that would abolish the state income tax, succeeds.

Rep. Dave Reichert's campaign has created another web video advertisement, adding to the two they created last week that will cater to specific internet traffic areas of 8th Congressional District voters. This new video focuses on the economy, and echoes a letter he wrote to the editor of the Puget Sound Business Journal this past Friday calling for more free market solutions to economic problems.

"We're excited to continue rolling out these web ads to spread Dave's message," said Amanda Halligan on behalf of the Reichert campaign. "It's an innovative, targeted tool to educate and inform the tech-savvy voters of the Eighth District."

The web ad will link to a page on Reichert's campaign website that talks about his economic plan which highlights lower taxes, greater health care choice, alternative and nuclear energy plans and science education.

Rep. Dave Reichert: campaign photoRep. Dave Reichert's campaign for re-election in the 8th Congressional District has made two web advertisements that will be available on a number of local websites beginning this week. The videos each showcase Reichert talking about a unique issue, energy and the economy, and follow his opponent Darcy Burner's recent television ad buy.

"The Eighth District is the perfect demographic for this sort of innovative web-ad campaign," said Amanda Halligan on behalf of the Reichert campaign. "This is arguably the most wired district in the country. Voters here are
connected, progressive and tech savvy - so we're leaning forward with this new technology to spread Dave's message. On the web, anytime can be primetime to reach a voter."