One reason both campaigns might be running ads now is to get out their initial message, according to UNH professor Dante Scala.
"The window for running ads is about to close because of the summer, when most voters aren't paying attention to politics," Scala said. "So you run your ads now then tune-it-down until Labor Day."
Both ad buys on WMUR are relatively small. Bradley is airing his thirty-second ad from May 12-May 22 for $47,150, while Shaheen's ad is airing from May 20-May 26 for $93,000.
Though the ads are local they appeal to national donors who both campaigns will look towards for financial support.
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