If Murray Sabrin’s “creative” press releases from the primary campaign were to be taken literally, the New Jersey political scene would have been ever more of a Bizarro World than it already is.
Republican Senate nominee Dick Zimmer would have been under federal investigation. Sabrin would have been endorsed by Gannett, or rather, the corpse of newspaper mogul Frank Gannet. Joe Pennacchio would have been a fascist. Tom Wilson would have resigned in disgrace from his post as Republican State Chairman. Chris Christie would not be the favorite potential GOP candidate for Governor next year. And Sabrin, who ultimately got 14% of the vote on primary day, would have been the clear frontrunner throughout the Republican Senate race and would have won every debate he participated in.
“Throughout this campaign employed a creative strategy to try to cut through in a race where the press was paying very little attention to Murray Sabrin,” said George Ajjan, a former Republican kamikaze congressional candidate and frequent Republican pundit/blogger who worked as Sabrin’s communications director.
Ajjan was the operative who devised Sabrin’s unorthodox communications strategy that was at times clever and funny – like the time that Sabrin managed to get a blog entry on the Wall Street Journal’s Web site for letting $20,000 in campaign contributions ride in a 20-1 shot in the Kentucky Derby – but also earned ridicule from members of the Republican political establishment who bore the brunt of many of Sabrin’s press releases.
Ajjan won’t call his communications strategy misleading. He prefers the term “creative,” and notes that the press releases went out to the press and political insiders, as opposed to the general public, which saw a polished, mild-mannered candidate with a good grasp of economic issues.
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