2012

President Obama

In ‘Forward’ Web Video, Obama Campaign Looks Backward

This weekend, President Barack Obama will mark the beginning of his general election campaign with a series of rallies in the swing states of Virginia and Ohio; and in marking the start of the long campaign, the Obama campaign released a 7-minute long web video that lays out their themes going forward.

This decision is telegraphed in the very title of the video, “Forward,” which has been much mocked for seeming to borrow the same tagline as the left-leaning network MSNBC. 

But the Obama video is almost entirely a look back, rather than a look into what the next four years could look like under a President Obama. The video never once mentions Mitt Romney, Mr. Obama’s opponent, and not until the final minute or so does it pivot to a look towards the future. Read More