Gov. Andrew Cuomo dropped by the Tug Hill region of upstate New York yesterday to launch a $4.5 million ad campaign promoting local winter tourism activities like snowmobiling and skiing.
And, to demonstrate how much fun the snow can be, the governor himself rode a snowmobile.
“This season, we welcome visitors from around the world to experience winter in Upstate New York,” Mr. Cuomo, an avid motorcycle-rider, said in a statement. “With our new ad campaign, we want more New Yorkers and tourists to come visit regions like Tug Hill to see what winter adventures await in the Empire State.”
The ad campaign is somewhat creatively called “I [Snowmobile] NY.”
Mr. Cuomo’s statement also featured “B-roll” video from the event, which you can view below: