Following the lead of his Democratic opponents, former Comptroller Bill Thompson unveiled his first television spots to supporters this morning.
The ads are meant to provide “a compelling re-introduction to him to New Yorkers,” said Mr. Thompson’s chief strategist, Jonathan Prince, in a conference call with reporters.
The first, a biographical spot titled “City of Opportunity,” focuses on Mr. Thompson’s background.
“The city of opportunity that brought my grandparents here from the Caribbean as immigrants. I want to bring that promise back to every neighborhood in New York,” Mr. Thompson says to the camera.
“My plan: Great schools. Safe streets with community policing, not racial profiling. Good jobs. Decent rents. And respect for everybody,” he says, speaking broadly.
The second, which features upbeat, jazzy music and plenty of sunny street scenes, offers an optimistic version of the city’s past and future.
“We had good public schools, good jobs,” he recalled of his years growing up in Bed-Stuy, Brooklyn. “That’s the New York we believe in. More affordable. Safer streets. Better schools in every neighborhood.”
“He’ll make us proud,” a narrator adds.
Mr. Prince refused to say how much the buy cost except to say it was “significant,” The campaign intends to be on the air through Primary Day on September 10.
Mr. Thompson is among the last of the leading four Democratic candidates to hit the airwaves. Former Congressman Anthony Weiner began running his first ad yesterday, while Public Advocate Bill de Blasio released a spot featuring his son–and his son’s famous afro–last week.
Meanwhile, City Council Speaker and once-again front-runner Christine Quinn unveiled her second ad earlier this morning, which features Levia Preito, whose 24-year-old son passed away while waiting for insurance coverage.
The two Thompson spots can be viewed below: