"You know me. I am a disrupter, a political entrepreneur, someone who not only believes in public-private partnerships but actually knows how to build them," she writes.  "We know that the future of government is action-orientated leadership. People who simply get things done. New voices and new ideas. Leaders who will open up the doors far and wide, so that everyone can be an advocate."

Ms. Saujani first came to prominence during her 2010 campaign for Congress against Carolyn Maloney-- a race she ended up losing by 60 points despite the support of an number of big-ticket donors.  She went on to work in the office of the man she hopes to replace--Bill de Blasio, serving as a deputy public advocate of New York City and the executive director of the Fund for Public Advocacy.

Ms. Saujani's cites that experience in her 2013 pitch:

The less than a year and a half opened my eyes up to what is possible when all of us--the public sector, the private sector, academics, non-profits-- work together as public advocates to affect real change.

In just a year and a half, against the odds, here is what we accomplished:

• We worked everyday through summits and forums to mentor and provide capital to small business owners.

• We built a nationwide charge to combat Citizens United and get money out of politics.

• We brought together hundreds of New Yorkers together to have powerful conversations about the City’s fiscal obligations that have led to innovative policy solutions.

• We conducted the first ever survey of immigrant small business owners and released a report providing detailed recommendations to activate the engine of New York City’s economy, immigrant and minority small business owners.

• When government failed, we initiated and created the Dream Fellowship to help sons and daughters of immigrants access their piece of the American Dream.

If we can create and implement these programs in less than 15 months, just imagine what else is possible. We can’t just stop here. No way. That’s not how New Yorkers roll.

Ms. Saujani however also mentions another key piece of her resume: her support of Barack Obama, whom she hosted a fundraiser for last month. And in her email announcement, she seems to borrow his mantle of hope and change, and trying to turn her campaign into  a movement.

If you are a small business owner, help me build this movement. If you are an aspiring entrepreneur, help me build this movement. If you are young person who wants a seat around the decision-making table, help me build this movement.  If you are a senior and you want to increase your grandchild’s potential, help me build this movement. If you are a teacher and you believe that everyone has the right to an excellent education,help me build this movement. If you are a New Yorker and you want to bring about change the New York City way, help me build this movement.

Join me and become an Early Adopter of Reshma For New York.

Ms. Saujani is likely to face off against State Senator Daniel Squadron and City Councilwoman Tish James, who announced her own intention to run at a community meeting at the Forest Hills Civic Association earlier this month.

The full email is below:

We are about to embark on a new challenge.

The past year and half, I have been honored to serve as the Deputy Public Advocate of New York City and the Executive Director of the Fund for Public Advocacy.

I recently decided to leave my position in city government to open a committee, Reshma for New York, to explore a citywide election in 2013.

The less than a year and a half opened my eyes up to what is possible when all of us--the public sector, the private sector, academics, non-profits-- work together as public advocates to affect real change.

In just a year and a half, against the odds, here is what we accomplished:

• We worked everyday through summits and forums to mentor and provide capital to small business owners.

• We built a nationwide charge to combat Citizens United and get money out of politics.

• We brought together hundreds of New Yorkers together to have powerful conversations about the City’s fiscal obligations that have led to innovative policy solutions.

• We conducted the first ever survey of immigrant small business owners and released a report providing detailed recommendations to activate the engine of New York City’s economy, immigrant and minority small business owners.

• When government failed, we initiated and created the Dream Fellowship to help sons and daughters of immigrants access their piece of the American Dream.

If we can create and implement these programs in less than 15 months, just imagine what else is possible. We can’t just stop here. No way. That’s not how New Yorkers roll.

You know me. I am a disrupter, a political entrepreneur, someone who not only believes in public-private partnerships but actually knows how to build them.

We know that the future of government is action-orientated leadership. People who simply get things done. New voices and new ideas. Leaders who will open up the doors far and wide, so that everyone can be an advocate.

If you are a small business owner, help me build this movement. If you are an aspiring entrepreneur, help me build this movement. If you are young person who wants a seat around the decision-making table, help me build this movement.  If you are a senior and you want to increase your grandchild’s potential, help me build this movement. If you are a teacher and you believe that everyone has the right to an excellent education,help me build this movement. If you are a New Yorker and you want to bring about change the New York City way, help me build this movement.

Join me and become an Early Adopter of Reshma For New York.

You have encouraged me and been there with me every step of the way. Now lets do something powerful together for New York City in 2013.

Reshma

p.s. Two weeks ago I got to introduce President Obama at an event I hosted for him.  Check it out: http://www.youtube.com/watch?v=0BNIancam_g

p.p.s. For an easy way to spread the word on Twitter, click here!

Reshma Saujani
http://reshma.nationbuilder.com/

UPDATE:

Ms. Saujani emails to say that this email was NOT in fact the announcement of a campaign.

"Although I am strongly considering entering the race for Public Advocate in  2013, I want to be clear that I have not declared my candidacy for any  specific office.  Opening my committee -- Reshma for New York -- and  inviting my supporters to become Early Adopters is an exciting step forward, and we’re going to explore how I can best continue making a difference in  New York City"