You like fresh organic fruit. You care about the environment. You care about the hungry.

You want to shop at Walmart.

That’s the message in a new mailer the big-box retailer is sending to New York homes today that seems to imply that the store shares the same values as shoppers at the Park Slope Food Co-Op.

The mailer shows a basket of freshly picked apples where below it is written, “Care about a sustainable future? So does Walmart.” The backside of the mailer touts Walmart’s efforts to reduce hunger.

The mailer comes at a time when the store continues to look for a site to build their first store in the five boroughs, something that the City Council has vowed to block.

Walmart declined to say how many homes the mailer would go to, but asked about the thinking behind it, Steven Restivo, director of community affairs for the store said,

For months, we’ve been communicating with New Yorkers in all the ways they get their information and it’s clearly making a difference.   As recent polling has shown, New Yorkers are increasingly aware of the core benefits we can bring to the city – jobs and low prices – but still, not as many know about our commitment to sustainability and efforts to eradicate hunger.  This city-wide mailer is the start of making sure folks have the whole picture.

More here

Mailer Sustainability

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