"DAMN!"

Fisher-Cohen told The Politicker that the genesis of the movie began slightly before McMillan's legendary performance at the 2010 gubernatorial debate, but it was only afterwards that his filmmaking team knew that they had their gloved hands on a good story.

"It's about what happens to someone who sees success overnight in the viral age, especially when the media latches on so quickly," he said, adding that the film is about the nexus of celebrity, media, the Internet and politics.

The movie, however, does not explore the question of how much McMillan himself pays for his own apartment, since he would not allow the filmmakers into his home.

A trailer, released today, is below: